What do you enjoy the most about your industry? Growth and creativity! Growth in so many senses of the word. Growth of my client’s businesses, growth in their marketing knowledge and growth of our relationship as we build something together. I work in an industry where anything goes if you’re open to it. Crazy ideas are sometimes the best ones. I feel fortunate to have the opportunity to tap into my creativity on the regular and produce some fabulous (and honestly, some not so fabulous) campaigns.
How do you define success? See above.
Who inspires you? It’s not a ‘who’ but more of a ‘what’. I’m inspired by challenges. I’ve always been one to take on the seemingly impossible tasks. I don’t always succeed but when I do it’s a great feeling of accomplishment and it drives me to want to do more. It’s like in golf when you have that one really good, but difficult ball, it keeps you coming back for more.
What challenges do you face and how do you overcome them? Like many, the world we currently live in is a challenge. With many people pulling back from in-person events I’ve had to adapt to finding people in new ways. The quick evolution of communication has changed where people focus their attention. Things are changing rapidly, it’s a challenge to stay on top of trends for both myself and my clients.
What advice would you give a young professional starting out today? Two things. Give it a try and work can be fun. The 40-hour, single job, work week is fading. Pick up a side hustle, or two, or three. By trying multiple things you’ll find what you and like and what you are good at. Don’t be afraid of failing. It happens to us all. Just move on. When work is fun, you’ve arrived.
In what ways has your chamber membership benefitted your business? The chamber does a fantastic job of facilitating networking opportunities and member to member relationships. The variety of events make it easier for even the quietest person to feel comfortable talking to strangers. Beyond business benefits, I have met some of my closest friends through the chamber.
What is something you cannot live without? Wine. I’m kidding, well, not really. Here’s the one you can print – Dark chocolate covered almonds. I eat them every day. It’s an addiction. I was weening down to just a couple a day, but then I found dark chocolate covered almonds with coconut. So, I’m back to many a day.
What’s something about you that most people may not know (favorite band, favorite food, childhood memory, etc.)? I spent a lot of time during my college years on the Mississippi River working for two different river boat companies. I was a tour guide on the La Crosse Queen, a riverboat that hosted dinners and offered tours of the history of the area. Like most, I hate speaking in front of people. To curb that fear I pushed myself to speak in front of 150 people 4 times days.
I did take a one-year hiatus to work on the American Queen, a luxury cruise boat that travelled the Mississippi from New Orleans to St. Paul. I lived onboard in tiny quarters and worked as a bartender. The days were long, and the job was tough but I cherish the unique experiences and stories.